Visual Identity System
The visual identity system (VIS) is the public face of our organisation, the skin that projects our identity, and a tool that reflects the strength and personality of our brands.
The evolved VIS plays an integral role in communicating our values and is designed to ensure that all creative materials are used effectively and consistently across all touchpoints.
Download the styleguide
(PDF 7.0MB)
Museums Victoria Midnight
R36 G59 B80
#243b50
Museums Victoria Accent Gold
R203 G184 B121
#cbb879
Museums Victoria Accent Green
R76 G164 B47
#4ca42f
Museums Victoria Rich Black
R0 G0 B0
#000000
Museums Victoria White
R255 G255 B255
#ffffff
Melbourne Museum
R28 G154 B214
#1c9ad6
Scienceworks
R238 G111 B36
#ee6f24
Immigration Museum
R203 G23 B51
#cb1733
Royal Exhibition Building
R71 G82 B132
#475284
Bunjilaka Aboriginal Cultural Centre
R30 G166 B158
#1ea69e
Melbourne Planetarium
R14 G83 B140
#0e538c
Lead Typeface
Circular Std
Our lead typeface is Circular. Use this for headings display text.
Supporting Typeface
Source Sans Pro
Our supporting typeface is Source Sans. Use this for all body text, excluding way finding and labels.
Find Source Sans Pro on Github
The Melbourne Story is packed with icons of the city's past and present. There are tales of heroes and scoundrels, growth and decline, and the changing ways Melburnians live, work and play. Big stories—of Aboriginal activism, of gold that built grand buildings, of waves of migration—sit along quieter tales of everyday life in the big smoke.
Ride in a restored Luna Park Big Dipper carriage, step into workers' houses from the 1890s and hear the sounds of Melbourne's music scene. See how where you live evolved from traditional Kulin lands to the suburbs of today. Over 1200 irreplaceable objects from Victoria's state collections show that Melbourne is truly a city of stories.
