Visual Identity System

The visual identity system (VIS) is the public face of our organisation, the skin that projects our identity, and a tool that reflects the strength and personality of our brands.

The evolved VIS plays an integral role in communicating our values and is designed to ensure that all creative materials are used effectively and consistently across all touchpoints.

Download the styleguide (PDF 5.4MB)

Our Symbol

An evolution of the iconic MV mark that reflects the diversity and flexibility of our brand.

a)	Use the symbol in black, white or secondary grey
b)	Use the symbol vertically or horizontally
c)	Use the symbol against solid colour or imagery

Download the symbol (ZIP 1.6MB)

Our logotypes

A simple system that can accommodate any of the Museum venues or brands

Museums Victoria (ZIP 1.5MB)
Melbourne Museum (ZIP 1.5MB)
Immigration Museum (ZIP 1.5MB)
Museum Members (ZIP 1.5MB)
Melbourne Planetarium (ZIP 1.5MB)
Scienceworks (ZIP 1.5MB)
Bunjilaka (ZIP 3.9MB)
Royal Exhibition Building (ZIP 1.5MB)
IMAX (ZIP 4.5MB)

Our System

When using the logotype and symbol together

a)	The symbol and logotype can sit together vertically or horizontally
b)	The symbol should always sit above or to the left of the logotype
c)	Use the height of the double stacked logo to find the minimum clear space
d)	The distance between the elements (x) can increase as needed
e)	Additional logos should sit to the left of the logotype
f)	Do not lockup the symbol and logotype as one logo
g)	The minimum space between the elements should be equal to the width of the symbol

a,b,c,d

Museums Victoria

R76 G164 B47
#4ca42f

Melbourne Museum

R0 G153 B250
#0099fa

Scienceworks

R255 G178 B25
#ffb219

Immigration Museum

R203 G23 B51
#cb1733

Bunjilaka

R100 G193 B190
#64c1be

MV Members

R207 G67 B56
#cf4338

Planetarium

R22 G48 B77
#16304d

REB

R85 G81 B123
#55517b

IMAX

R0 G153 B250
#0099fa

Accent Grey

R43 G46 B58
#2a2e3a

Accent Gold

R197 G183 B123
#c5b77b

Lead Typeface
Circular Std

Our lead typeface is Circular. Use this for headings display text.

Supporting Typeface
Source Sans Pro

Our supporting typeface is Source Sans. Use this for all body text, excluding way finding and labels.

Find Source Sans Pro on Github

The Melbourne Story is packed with icons of the city's past and present. There are tales of heroes and scoundrels, growth and decline, and the changing ways Melburnians live, work and play. Big stories—of Aboriginal activism, of gold that built grand buildings, of waves of migration—sit along quieter tales of everyday life in the big smoke.

Ride in a restored Luna Park Big Dipper carriage, step into workers' houses from the 1890s and hear the sounds of Melbourne's music scene. See how where you live evolved from traditional Kulin lands to the suburbs of today. Over 1200 irreplaceable objects from Victoria's state collections show that Melbourne is truly a city of stories.