Visual Identity System
The visual identity system (VIS) is the public face of our organisation, the skin that projects our identity, and a tool that reflects the strength and personality of our brands.
The evolved VIS plays an integral role in communicating our values and is designed to ensure that all creative materials are used effectively and consistently across all touchpoints.
Download the styleguide
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Museums Victoria
R76 G164 B47
#4ca42f
Melbourne Museum
R0 G153 B250
#0099fa
Scienceworks
R255 G178 B25
#ffb219
Immigration Museum
R203 G23 B51
#cb1733
Bunjilaka
R100 G193 B190
#64c1be
MV Members
R207 G67 B56
#cf4338
Planetarium
R22 G48 B77
#16304d
REB
R85 G81 B123
#55517b
IMAX
R0 G153 B250
#0099fa
Accent Grey
R43 G46 B58
#2a2e3a
Accent Gold
R197 G183 B123
#c5b77b
Lead Typeface
Circular Std
Our lead typeface is Circular. Use this for headings display text.
Supporting Typeface
Source Sans Pro
Our supporting typeface is Source Sans. Use this for all body text, excluding way finding and labels.
Find Source Sans Pro on Github
The Melbourne Story is packed with icons of the city's past and present. There are tales of heroes and scoundrels, growth and decline, and the changing ways Melburnians live, work and play. Big stories—of Aboriginal activism, of gold that built grand buildings, of waves of migration—sit along quieter tales of everyday life in the big smoke.
Ride in a restored Luna Park Big Dipper carriage, step into workers' houses from the 1890s and hear the sounds of Melbourne's music scene. See how where you live evolved from traditional Kulin lands to the suburbs of today. Over 1200 irreplaceable objects from Victoria's state collections show that Melbourne is truly a city of stories.
